The economy is changing, typical customers are transforming, this has forced us to be more prepared, focused, and able than ever to survive in this environment. On behalf of Juan Vilar Consultores Estratégicos, we want to help you overcome the trance.

In Spain, the service sector employs more than 78 percent of the working population, just under 14 million people, and accounts for almost 70 percent of the GDP.

A big part of this is dedicated to the restaurant, hotel and catering sector, which all greatly depend on international tourism.

The pandemic has triggered a drop in turnover of between 25 and 50 per cent in the retail sector. Also, depending on when this ends, the restaurant and hotel industry, which has lost 93 percent of its total business, will have stopped earning just over 6 billion euros.

The IMF forecasts an 8% fall in our GDP and medium-term unemployment that will reach 20% of the working population.

On the other hand, local trade has increased its volume by just over 35 percent, delivery services are growing steadily at almost 30 percent, and e-commerce is evolving positively with trends of over 50 percent growth.

Domestic consumers have become more austere, spend less, at least in the short term, and are not very friendly to crowds and multitudes of people. They buy more products online, in nearby stores and service stations. This is why there is an alliance between Repsol and Delivero.  Therefore, if the environment and some of its interlocutors have transformed, the rest of the operators, including ourselves, have to change. Ultimately, we must oblige ourselves to change and adapt to the best of our abilities.

At Juan Vilar Consultores Estratégicos, we want to help you adapt to these changes, giving you support in the development of new products, in all types of market and consumer analysis, in searching for efficiency, business transformations, providing, managing and training your talent, advising within your company, choosing the right strategy, creating new business lines, or anything else you can think of. Please let us know and we can surely help you on your upcoming project.